

“We’re not a company that does a lot of marketing. Photograph: Roblox Why is Roblox popular? Work at a Pizza Place by Dued1 – teams of players fill orders and earn credits to buy home furnishings. The company adds that 19% of seven-to-nine-year-olds in the UK are playing Roblox, some way behind YouTube (43%) but ahead of TV brands like CBBC (11%), Nickelodeon (10%) and Cartoon Network (8%). Its data, based on an annual survey of 20,000 British children, suggests that 24% of 10- to 12-year-olds here are on Roblox – more than on TikTok (13%) and Snapchat (20%) and nearly as popular as Instagram (25%).

In the UK alone, there are around 1.5 million children playing Roblox, according to research firm Kids Insights. Roblox doesn’t split its 100 million figure between children and adults, though it does say that 40% of them are women and girls. Roblox isn’t a new thing: it officially launched in 2006, and has been growing steadily ever since. Social features are also key to its appeal, including the ability to add friends and chat to them while playing. The simplest comparison is to YouTube: a huge library of “user-generated content”, but in this case the content is games rather than videos.Ĭhildren (and adults) download the Roblox application for computers, games consoles, smartphones or tablets and use it to browse and play its catalogue of games. Of course, to do this, you'll need a good amount of skill and know-how in order for other users to want to buy your content.It’s not a single game, but rather a collection of more than 50m games, all created by its community of players. Roblox Studio is an excellent videogame creation tool that not only lets you give free rein to your imagination and create all sorts of content you can also sell your creations and earn money. These templates are particularly useful for laying the foundation of any game that you want to develop: you can easily create cities, different settings, or even genres. And once you've selected something, the possibilities are almost endless.Īlthough you can create practically anything from scratch, Roblox Studio comes with a series of templates for you to use and that will save you a lot of work. To select any element, you just have to click on it. The program's interface is clear and intuitive, with a huge preview of everything you're doing in the center of the screen, the tool box on the left, and the element explorer on the right.

Learning to use Roblox Studio isn't easy, but it's not as hard as it seems at first, either.

With just one click, you can share (or sell) your creations on smartphones, tablets, computers, and consoles. Roblox Studio is a tool developed by Roblox, that lets you create and distribute content for Roblox quickly, easily, and conveniently.
